Our Team

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Carmen Ferreyra
CEO & Co-Founder


Carmen is an entrepreneur with experience in start-ups: in 2015 she founded a thriving non-profit organization, the Curatorial Program for Research, with offices in Brooklyn and Copenhagen. CPR reach has spread from Brooklyn to over twenty cities around the world, from Bogotá, Colombia to Tromsø, Norway. She has directed eleven international art fairs in London, Miami and New York, supervising staff of 50+ people. Carmen holds an MA in Critical and Curatorial Studies and a BA in French and Art History (Columbia University), and two AA: Graphic Arts, and Image and Sound Design (Miami Dade College).

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Fernanda Tabares
Chef & Co-Founder


Fernanda is a chef, sommelier, chocolatier and restauranteur that brings to Porteñas over 20 years of experience. She has worked as maître of the internationally renowned Los Notros Hotel near the Perito Moreno Glacier in Patagonia; she was the Academic Assistant Director of the Gato Dumas School, the most prestigious chef academy in Argentina; and since 2010 she has run her own restaurant, Raíces, which specializes in traditional Argentine food and has brought her national fame.


 Patricia is partner and Business Innovation Practice leader of Guitart Partners. She has more than 15 years of experience as consultant in strategy and innovation. She has a strong background in business development. Patricia holds a degree in Business Administration from the Universidad Nacional de Tucumán, a Master degree in Marketing and Commercial Management from CESMA Business School, Madrid - Spain and Post-Graduate Certificate in Marketing Integrated Communications from Ogilvy and Universidad de Belgrano, Argentina.

Patricia Guitart
Marketing Director


Patricia is partner and Business Innovation Practice leader of Guitart Partners. She has more than 15 years of experience as consultant  in strategy and innovation. She has a strong background in business development. Patricia holds a degree in Business Administration from the Universidad Nacional de Tucumán, a Master  degree in Marketing and Commercial Management from CESMA Business School, Madrid - Spain and Post-Graduate Certificate in Marketing Integrated Communications from Ogilvy and Universidad de Belgrano, Argentina.

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Patricio Guitart
Financial & Business Advisor

Patricio is founder of Guitart & Partners, a management consulting firm and company builder with deep expertise in strategy management, innovation and organizational transformation. He is Professor of Strategy and Innovation at San Andres Business School in Argentina and has more than 15 years helping organizations to innovate and growth. Patricio holds a degree in Business Administration from the Universidad Nacional de Tucumán and an MBA from CESMA Business School, Madrid - Spain.